Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia
Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia
Blog Article
Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company offers a broad selection of home services, from housekeeping to elderly care, and has built a client network exceeding one million since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is rapidly increasing its presence across several territories in Southeast Asia.
The Southeast Asian maid Jakarta home services market is estimated at approximately 15 billion dollars, with the cleaning services segment expanding at an annual rate of 15%, and the nanny sector expanding to a USD 3 billion scale. In this competitive market, Ayasan capitalizes on Japanese-style high-quality services and a specialized training framework to enhance its industry dominance.
“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, the company’s founder. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has expanded to include over tens of thousands of specialized staff members.
Ayasan’s impressive expansion is fueled by an aggressive regional expansion strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to residential services, Ayasan has built a strong track record in babysitter Jakarta business support, with over a thousand customers including leading global brands. Recently, demand from embassies and startup companies such as FlashExpress and Gowabi has been on the rise.
“I am assured that even in the age of AI, the role of everyday support solutions will continue to thrive,” asserts Ise. The company features an in-house IT engineering team and is developing an AI-powered matching system. Furthermore, Ayasan is targeting international deployments, including staffing solutions abroad, positioning itself as a dominant force in Southeast Asia’s home services market.
Aiming for next-level success, Ayasan is currently exploring collaborations with potential partners for its upcoming development phase. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are garnering increasing attention.
Company Overview
● Details about Ayasan Indonesia
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● CEO: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en